It's called "pleasure boating" for a reason. When Joe and Linda discovered how much their new home-built electric motor enhanced pleasure afloat, they decided to share it with other small boat mariners. But how?
They had the skills. As an successful product innovator with global brands like Philips Sonicare and L'Oréal, Joe was passionate about creating well-designed products. Linda has experience as a marketing manager and experience with IP, and investor relations. Together they were not only life partners, but also experienced colleagues, and lifelong boaters.
They considered that small boats are demanded to perform under unique circumstances like when overloaded, in strong winds, seas, tides and they routinely cross rocky shallow waters on the way to being beached. Clearly, a motor for small boats should support all of these scenarios with comfort, control, and safety. And the last thing they wanted to make was a disposable electric with less range, the weight of a gas outboard , and at twice the price.
The inherent benefits of electric are impressive but Joe and Linda felt that an electric can also be robust in salt water, lightweight, and provide a healthy reserve of range. It can be fairly priced, reliable, and free from maintenance. It can be easy enough for anybody aboard to safely and confidently use; predictable in how it responds, comfortable to handle, and above all else; support safety afloat.
Launched in 2017, EP Carry remains the only brand to met these goals. Everyone from those intimidated by normal outboards, to the saltiest of sailors recommend EP Carry to their friends.
They say the journey is more important than the destination. Instead of the cacophony of combustion, their electric conversion allowed a normal conversation and an ability to experience the surrounding smells, and sounds, all at the same speeds. Electric makes the travelling part more enjoyable and confidence inspiring, and the destination was reached in the same time. An extension cord replaced the gas tank, spare gas can, and stops at the gas dock. Going electric was even more transformative than anticipated.
